Privacy Policy

Last updated: 13 May 2026

Who we are

Mindful Gaming UK is the organisation responsible for Mindful Theory Driving. For learner privacy questions, email info@mindfultheorydriving.org. Charity and wider Mindful Gaming UK enquiries can use info@mindfulgaminguk.org.

Information we collect

• Account details such as name, email address, username and password-protected login information.
• Subscription and payment status, including product, renewal, cancellation and transaction references handled through MemberPress and payment processors.
• Study activity such as course access, quiz progress, answers, scores, weak topics and hazard perception practice results.
• Support messages you send to us, including screenshots or technical details you choose to provide.
• Technical data such as IP address, browser, device type, app version, cookies, analytics events and security logs.
• AI tutor messages, prompts, summaries and context needed to provide explanations, voice support or question help.

How we use information

• To create and secure your account.
• To provide subscriptions, course access, progress tracking, mock tests, hazard perception, Smart Highway Code and Android app access.
• To provide AI-supported explanations and improve tutoring quality.
• To process billing, renewals, cancellations, receipts and service emails.
• To respond to support requests and fix technical problems.
• To understand site performance, improve public pages and monitor abuse or security issues.

Legal basis

We normally process account, subscription and study information because it is needed to provide the service you requested. We may also process some information for legitimate interests such as security, support, fraud prevention, service improvement and analytics. Where the law requires consent, for example for some cookies or marketing, we ask for it separately.

AI tutor features

AI features are used to explain driving theory, Highway Code rules, hazard perception and practical-driving topics. Messages may be sent to trusted AI service providers so the feature can respond. Please do not enter payment card details, passwords, medical information or other highly sensitive personal information into AI chat.

Who we share information with

We use trusted service providers for hosting, WordPress/LearnDash/MemberPress functionality, payment processing, email delivery, analytics, security, Android app services and AI features. We do not sell your personal data.

Payments

Payments and subscription records are handled through MemberPress and payment processors. We do not ask you to email card details and we do not store full card numbers in our own WordPress database.

Cookies and analytics

We use cookies and similar technologies for login sessions, security, checkout, preferences, analytics and service improvement. You can control cookies in your browser, but some account and checkout features may not work without essential cookies.

How long we keep information

We keep account, subscription, support and study records only for as long as needed for service delivery, legal, tax, security and audit purposes. Some anonymised analytics may be kept longer because it no longer identifies you.

Your rights

Under UK data protection law, you may have rights to be informed, access your data, correct it, request erasure, restrict processing, object, data portability and rights relating to automated decision-making. These rights are not always absolute and depend on the circumstances.

Children and learners

Driving learners may be young people. We aim to use clear language and avoid collecting more information than needed. If you are a parent or guardian with a concern about a learner account, contact us.

Security

We use reasonable technical and organisational measures to protect personal data. No online service can be guaranteed completely secure, so please use a strong password and keep your login details private.

Complaints

Please contact us first so we can try to resolve the issue. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

Changes to this policy

We may update this page when the service, app, AI features, providers or legal requirements change. The latest version will be published on this page.